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Association between contemporary design and traditional artisanal techniques aiming at adding value and preserving the Brazilian artisan heritage.

SELECTION (2009)

The 10 best and most committed artisans were selected to participate in weaving workshops with natural fibers existing in the region of Santa Luzia do Itanhy.

PARTICIPATORY CONSTRUCTION (2009 – 2011)

Integration between guest designers and artisans in the development of new pieces, reaching the delivery of a standardized final product.

EFFECTIVENESS (2012)

Development of the first line of decorative pieces (lamps, venetian blinds).

SUSTAINABILITY (2013)

Creation of the Fellicia brand for marketing, branding, quality control and customer service.

DERIVATION (2017-2018)

The ORIGINE-SE project is a derivation of Culture in Focus technology, focusing on handmade products with quality and originality for the tourism chain, involving 6 municipalities in Sergipe.

RESULTS

Collections

Five collections launched.

Products

More than 400 new products created, with high added value, signed by designers.

Fairs and Exhibitions

Participation in national and international fairs and exhibitions.

Felicia

Brazilian design.

Recognitions

• AWARD Creative Brazil (2012)
• AWARD Museu a Casa (2012)

Photos and videos

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